Willingness-to-Pay Survey – Kanakapura Road Toll Project

Project Overview

Daffic Private Limited recently completed a comprehensive Willingness-to-Pay (WTP) Survey along the Kanakapura Road corridor in Bangalore to assess public acceptance and potential usage of a proposed toll-based road infrastructure project.

The study was designed to evaluate commuters' willingness to pay for improved transportation facilities and to understand the factors influencing their travel choices. The survey findings provide valuable inputs for project feasibility assessments, demand forecasting, and infrastructure planning.

Project Methodology

To ensure accurate and representative results, the survey was conducted using a structured and systematic approach:

• Strategic survey locations were identified along the project corridor to capture a diverse and representative sample of road users.
• Face-to-face interviews were conducted with a wide range of commuters, including daily travelers, private vehicle users, commercial vehicle operators, and frequent corridor users.
• Respondents were informed about the proposed road project and its anticipated benefits, including reduced travel time, improved connectivity, enhanced safety, and better road conditions.
• Detailed information was collected regarding travel patterns, trip purposes, route preferences, willingness to pay varying toll amounts, and the likelihood of using the proposed facility.
• Survey responses were analyzed to evaluate user acceptance, estimate future demand, and support economic and financial viability assessments.

Key Outcomes

The survey generated valuable insights into commuter preferences, travel behavior, and public perception of toll-based infrastructure improvements. The results enabled project stakeholders to better understand user expectations and make informed decisions regarding project planning, investment strategies, and future implementation.

Through scientifically designed surveys and robust data analysis, Daffic continues to support transportation agencies, consultants, and infrastructure developers with reliable data-driven solutions that contribute to sustainable and efficient mobility planning.